p252 Buddha has stated that there is immeasurable merit to be gained from venerating someone who has developed the mind of limitless love.

Buddha has stated that there is immeasurable merit to be gained from venerating someone who has developed the mind of limitless love. Why is that? Such a person is concerned with the welfare of numberless beings and therefore any service we do for him or her has these infinite beings as its indirect object. Because their number is limitless, so is the merit gained from our veneration.

Venerable Geshe Kelsang Gyatso Rinpoche,
Meaningful to Behold